The challenge
Ferrumpipe is a partner of the largest metallurgical plant “Severstal”, that supplies galvanized metal for its needs. The production occupies 5000 square meters and owns the most modern equipment for the manufacture of all types of fences. Their old website has not been updated since 2014 and our task was to make a good-looking website with a demonstration of the entire production line. Also, at that time the company was launched on the foreign market and the site had to correspond to the international level in terms of the visual concept.
Unconventional approach
You can hardly find another similar site in this industry. When developing Ferrumpipe, we looked at many sites and they all looked quite massive. The main problem was to come up with an alternative idea of content presentation, different from competitors and to tell about the unique technology for the production of galvanized steel frames.
Production technology in detail
Thanks to 3D and customer's schemes, we were able to reproduce the production technology of these frames. It is based on a folded seam and this technology does not require welding, which distinguishes Ferrumpipe from other manufacturers.
Tech stack: HTML, CSS, JS, GSAP and Sequence Animation
Site of the Day by Awwwards, FWA and CSS Design Awards
At Ferrumpipe you will not find the boring and corporate ethics that we often see on many similar sites. The site has received high marks internationally for its chosen approach and presentation of information, which significantly increases user engagement.
Feedback from client
It was a great pleasure working with Aquino team. Previously we had only out-dated website created in mid 2000th, we were excited to create new one but had no idea how to do it, no thoughts regards the visuals and ways how to present our company and production.
